Italian street wear brand 55DSL will be available at the stores in 5 cities to start with namely- Mumbai, Pune, Bangalore, Gurgaon and Ludhiana. The brand will start retailing through parent brand DIESEL's stores in luxury mall Palladium, located in the Lower Parel area in Mumbai; UB City, Vittal Malaya Road, Bangalore; MDB Neopolis Mall, Ludhiana; Ambience Mall, Gurgaon and Phoenix Marketcity, Pune.
The brand will be launching with a three day long mega event at Palladium, Mumbai from September 19th-21st. Planned keeping the brand's young, street DNA in mind, the event will showcase the best of International street culture including art forms as varied as Graffiti art, Beat boxing, B-Boying and Rapping. The event will feature some of the best Indian exponents of these international art forms.
Graffiti artists Jas, Minzo and Guru will be there through all three days painting the parking lot walls at Palladium and making artistic murals of the boring white walls.
Day One will also feature Beat boxers Beatbench who will be the entertainers for the evening.
Day Two will see rappers Cash Kardz, Ace aka 39, Kinga Rhymes and MC Shinobi take the stage and showcase their street credentials.
Day Three will see the fresh crew of B-Boyers entertain the crowd for the evening with their moves. A DJ will ensure that the music never dies over all three days. The launch promises to be a lot of fun.
55DSL is the original Italian streetwear brand uniting subcultures around the world, through a shared passion for creativity and fashion. Created in 1994 as an experimental spin-off of the popular Diesel brand, 55DSL is now an independent apparel company belonging to Only The Brave group (Diesel) with a lively and provocative identity, and a fresh young attitude.
