It is the first label update in a decade. Once final designs were created, James White used its social media platforms to ask consumers to choose their favourite design, with 64% preferring the winning design.
The Classics range features a contemporary illustrative design of an apple in a wine glass, reinforcing the message that the juices are a sophisticated and grown up non-alcoholic alternative to wine.
Lawrence Mallinson, managing director at James White Drinks, said: “The new designs with a wine glass reinforce the Classics range as the ideal non-alcoholic alternative to wine. It helped enormously to get such enthusiastic feedback from our internet voters who definitely helped us make the final design choice.”
Source:
http://www.packagingnews.co.uk/markets/fresh-new-look-for-james-whites-juice-range/
