Trade Resources Company News Enterprises Were Found to Consider Adding One-Way Pet Kegs to Their Marketing Mix

Enterprises Were Found to Consider Adding One-Way Pet Kegs to Their Marketing Mix

Petainer Poll Finds Support for Pet in Bulk Packaging

Commissioned by Petainer, the manufacturer of PET containers,the poll found that of those businesses that were considering adding one-way PET kegs to their marketing mix, around two-thirds wanted to unlock new markets such as export, new categories or premium brands.

The remaining third agreed that cost savings were the main priority for exploring one-way, PET kegs.

Herman Green, Petainer’s global sales director for large containers, said: “What we drink, where we drink and when we drink, changes continuously and rapidly around the globe. The complexity at the point of sale increases exponentially. Brand owners who can successfully harness this complexity to open new markets with either new premium products or authentic brands, can grow their top line.”

Source: http://www.packagingnews.co.uk/news/rigid-plastics/petainer-poll-finds-support-pet-bulk-packaging/
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Petainer Poll Finds Support for Pet in Bulk Packaging