Stevia First, a California-based agribusiness firm, focused on production of stevia sweetener, has signed a retail distribution and marketing support agreement with Vancouver, Canada-based GAB Innovations.
GAB Innovations is a distributor of premium natural health care products, offering services for companies in health food sectors, including health food stores, professional service providers such as naturopathic, chiropractic and medical doctors, as well as retail market outlets.
The company has a wide network across Canada and affiliate relations with US marketers and it currently represents multiple brands offering natural, vegetarian and dietary supplements, organic beauty products, nutrients, organic teas and sweeteners.
With this deal, Stevia First seeks to propel its stevia product development and increase the penetration of mainstream healthy messaging about sweetener use.
Stevia First CEO Robert Brooke said, "Ultimately, we hope to release an integrated family of stevia products that will challenge consumers to think about sweetener use in novel ways, help them use sweeteners more responsibly, and that demonstrate how mass market stevia retail products can rapidly enable sugar reduction and improved health."
