Jaguar Land Rover is working with Intel and computer vision technology maker Seeing Machines to develop a technology that will be capable of monitoring driver's face and eyes to reduce distraction and drowsy driving.
Seeing Machines creates technologies that help machines track and interpret human faces and eyes, and the company showcased a Driver Monitor System (DMS) in a Jaguar F-Type prototype.
The prototype model was developed jointly with Intel at Jaguar Land Rover's new R&D facility in Portland.
DMS uses attention-monitoring sensors in the dashboard of the car, which is capable of detecting eye and facial movements that will identify if the driver becomes inattentive.
The system aims to help the cars share information with the driver more effectively.
The British car maker is also working on a next-generation heads-up display which will utilize full width of the windscreen to provide correct information to the driver at the right time, without distraction.
Jaguar Land Rover engineering director Dr Wolfgang Ziebart said: "The attention-monitoring technology we are showcasing at CES has huge potential for road safety.
"If the driver's gaze moves towards the infotainment screen or out of a side window, and the car identifies this, then the system could alert the driver to hazards earlier.
"DMS could even enhance settings in safety systems like Autonomous Emergency Braking, to reflect the driver's lack of attention.
"As the car drives up to a hazard, the brakes could engage autonomously sooner because the car realises the driver has not seen the danger ahead."
