Faced with the increasingly grim overseas market environment, what is our challenge and what is our advantage? Where are the barriers and opportunities? How to restructure and develop? From December 26, 2012 to 27, Baosteel holds 2012 annual overseas development seminar. Participants seek truth from facts, directly face the problems and reach consensus after the discussion: In the next phase, Baosteel needs to focus on overseas emerging potential market, accelerate the formation of competitive advantage with technology, quality, variety and service as the core and promote overseas business restructuring and development in the new round of planning period. Group chairman Xu Lejiang, general manager He Wenbo, Baosteel Co.,Ltd. general manager Ma Guoqiang, Group Corporation deputy general manager Dai Zhihao, Zhou Zhuping, as well as iron and steel industry and diversified industry subsidiaries leaders and functional department chefs attend the seminar.
Last year, overseas economic environment is full of uncertainty. Steel market situation has become more critical. There is decline in demand, increased competition and tighter trade protection. Faced with unfavorable situation, Baosteel marketing personnels at home and abroad collaborate with each other, respond quickly, handle challenges actively, make efforts to seek breakthroughs, and make progress in overseas career. Main product overseas market share has improved over the previous year. Every business segment actively "goes out". They make breakthrough in overseas factory and overseas processing and distribution center construction and diversified industries overseas expansion. In addition, they make smooth progress in international supply and service system, and gradually establish organizational structure, human resources management system and resource allocation system which adapt to international development.
At the seminar, the leaders and professional personnels discuss about talent training, marketing service, fund management, project investment and overseas development and restructuring promotion in 2013-2018 new round of planning period. They reach consensus in in- depth, full, warm dialogue and thought sharing. They clarify 2013 overseas working focus: paying close attention to the emerging countries and markets, overseas development plan from two dimensions: iron and steel raw materials and steel consumption; gaining overseas resources from aspects of industrial development, resources stable supply and raw material cost balances; making good use of overseas markets, talent and capital, improve business ability and operational performance; focusing on related industries' development opportunities, cooperating with downstream strategy users with"point" leading the "general"; promoting overseas personnel training, applying strategy of "endogenousness" and "introduction" and exchanging strategic management with global steel counterparts in an active and orderly manner, learning from each other and seeking cooperation; perfecting overseas development function management and business management, further clarifying responsibilities and processes.
Ma Guoqiang points out in the discussion that we should grasp more market opportunities and let steel products go abroad. In overseas marketing we have a long way to go. We should adhere to service first and keep up with customer demand in accelerating sheaing processing and warehousing distribution project construction; We should pay attention to problems which impede exports and layout overseas business properly.
He Wenbo stresses that for overseas business continuous development, we need further breakthrough in direction, policy, pursuit and understanding. Main steel industry should accelerate "going out" pace. We should explore opportunities in global steel market continued downturn and nurture and grow new competitive advantages with plan, goal and proper step; Diverse industries should be based on their own nature and come out their overseas development routes and occupy global leading position in their respective fields.
Xu Lejiang expresses thanks to overseas workers for their hardships and efforts in the year for Baosteel overseas development. He points out that the 18th Party Congress decides China's future development. There is urgent need for iron and steel industry structural adjustment and restructuring and development. Baosteel must take the initiative to change and improve the quality and efficiency of development and pay attention to the sustainability of development. Overseas development likewise needs urgent transformation. From Group Corporation to Baosteel Co.,Ltd. multi-industries, we should allocate resources reasonably, make strategies scientifically, identify the advancing points. Managers at all levels must change their ideas, innovate management and business models, tap efficiency, potential and benefit from every work in a down to earth way, speed up the formation of overseas competitive advantage from products, technology to service. Xu Lejiang hopes that everyone can have steadfast confidence in reform and innovation, go all out to promote the restructuring and development, build "Baosteel dream" of "from steel to material, from manufacturing to service, from China to the world" with wisdom and strength .
