A busy year full of great new projects lies ahead for Lafuma, brand leader in the outdoor market, which “has made the mountain its favourite playground for over 80 years”.
Mountains, outdoor and love for nature are the core business of Lafuma, which “naturally” chose Newlife for its Eco Life Parka line, on stage for the first time at ISPO (February, 3rd – 6th 2012), the leading international sports business trade show at the Lafuma (booth B6 505).
Newlife is a unique, fully traceable, and certified (OEKO-TEX, GRS, PSV) system of yarns coming from 100% post-consumer bottles sourced, processed with a mechanical – not chemical - process exclusively and entirely in Italy. Newlife is a premium and sophisticated yarn, fully committed to technical performances meeting requirements for specified products of a wide number of applications. Fabrics made with Newlife are beautiful, performing and sustainable.
And the Eco Life Parka made with Newlife is the perfect example that creativity, innovation and responsibility are not just possible, but are a real key differentiator factor.
By creating the Eco Life Parka, Lafuma is able to associate elegant and modern urban style together with all kind of performances including protection, thermal comfort (thanks to its Climactive Eco Canvas 10000/10000 membrane and its ultrasound stitched lining combined with Newlife fabric) and the lowest environmental impact!
It is available for men and women, for urban or active wear. It protects against the rain and all components are made with 50% Newlife. The Eco Life Parka is designed in such a way that it will in its turn at end of life, be worked back into the recycling loop.
Technical characteristics:
Detachable hood – Center opening with double zipper – Pockets edged with piping – Snap wrist adjustment.
Technical characteristics men's jacket:
Materials: Climactive Eco Canvac 2L – 10 000/10 000 – 100% Newlife – 100% Polyester membrane Sizes: from S to XXXL. Weight: 724 g (L) Colours: dark shadow, black
Technical characteristics women's jacket:
Materials: Climactive Eco Canvac 2L – 10 000/10 000 – 100% Newlife – 100% Polyester membrane Sizes: from XS to XXL Weight: 575 g Colours: dark shadow, black and the story is not yet all done: on top of these key characteristics, we have the responsible added value.
According to LCA realized by ICEA (Istituto per la Certificazione Etica e Ambientale) in terms of environmental impact, Newlife allows the following savings: 60% energy, 32% of CO2, 94% of Water.
Just to be concrete, the production of 1 ton of Newlife yarns made with 100 recycled PET guarantees a saving of 76.66 MJ/kg 1000kg = 7660 MJ/t in terms of energy resources, equivalent to the consumption of energy resources to:
-The consumption of a truck which transport one ton of goods for 3387 km -The consumption of gasoline to travel 2454 km with a car powered by gasoline. -Transport a person for a distance of 2667 km with a car powered by diesel. -The use of a computer with LCD monitor for 5780 hours -The use of a laptop for 23,932 hours.
About Newlife
Newlife is the result of an ambitious project developed by Saluzzo Yarns, part of the Sinterama Group. It is a unique, completeand certified system of recycled polyester yarns obtained entirely from used plastic bottles, which are transformed into a polymer by way of a mechanical, and non-chemical, process, right up to the production of the 100% Made in Italy yarn thanks to an exclusive horizontal partnership agreement.
The knowledge gained by Saluzzo Yarns, together with its on going research aimed at innovation and the complete, patented process, which forms the basis of this entirely Italian-made project, makes Newlife into an incredibly flexible platform. This method allows for countless end uses and extremely high performance filaments of a quality similar to virgin polyester, while guaranteeing considerable savings in terms of resources and costs for the environment. Here are just some of the possible end uses: fashion, sports and technical clothing, underwear, work wear, medical and outdoor, furnishings and accidentprevention fabrics.
Newlife also offers a complete package of branding and communication for its partners. Newlife is currently a partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international platform with the aim of promoting ecosustainable products. Newlife has been recently voted by EPRO (European Association of Plastics Recycling and Recovery Organisations) as Best Recycled Plastic Product 2012 and is sponsored by the Ministero dell’Ambiente (Ministry of the Environment) and by the Camera del Commercio (Chamber of Commerce) of Rome - Asset Camera for the Premio Impresa Ambiente (Business Environment award) as “Best Product” 2012.