It's full speed ahead for connected cars as more consumers crave and demand integration of smartphones and vehicle dashboards. A recent study capturing the opinions of 8,000 consumers across eight countries discovered that buyers "expect their new cars to have technology at least as good as they find in other devices in their life." Car connectivity will also drive automotive infotainment and in-vehicle internet access. App-connected vehicles are projected to reach 20 percent of consumer's cars in Western Europe and North America by 2017. Content providers and app developers are already developing new business models to take advantage of these emerging markets. Meanwhile, how will the success of connected cars play out for the actual suppliers of automotive telematics technology?
A new report from Juniper Research expects the success of smartphone tethering and in-vehicle apps will commoditize the market and exert downward pressure on the price of vehicle manufacturers' own embedded telematics infotainment service. However, big data derived from telematics service provision is likely to emerge as an unexpected revenue driver for telematics companies and automotive manufacturers.
To understand this fast-moving market, "Connected Cars: Automotive Telematics & In-Vehicle Infotainment 2013-2017" is an essential guide providing expert analysis and strategic recommendations. From the evolution and monetization of vehicle tracking to in-vehicle infotainment, the new report analyses key trends across both consumer and commercial automotive telematics.
