Packaged bakery foods producer in the US, Flowers Foods has unveiled a new packaging look for its Mrs. Freshley's brand of snack cakes with a modern design.
According to the company, the revamped packaging provides product descriptions and includes various photos on the multi-pack boxes.
The single-serve packs, which are cellophane-wrapped, have a clear window area highlighting the product, and provide 'Wide Variety of Quality Snacks' section on the back of the boxes.
Flowers Foods brand marketing vice president Brent Bradshaw said "While the new packaging honors the Mrs. Freshley's tradition, the photography and more contemporary design make the statement that this is the snack of today--on the go or anytime."
Mrs. Freshley's is available in supermarkets, convenience stores and vending machines across the US.
