Swedish automaker Volvo is teaming up with Silicon Valley giant Microsoft to develop next generation automotive technologies.
The automaker is planning to use HoloLens to help customers configure their cars in three dimensions and to transform the way the cars are bought and sold.
Microsoft's HoloLens is a fully untethered holographic computer that allows high-definition holograms to be integrated with the real world.
The technology is expected to boost car sales as it will liberate dealers from traditional sales environments.
It will allow auto retailers and to bring car configurator to Pop-Up stores, shopping malls and high street.
Ahead of making its debut at the North American International Auto Show in Detroit, Volvo gave a mixed reality preview of Volvo's new S90 premium sedan which featured autonomous driving technology in 3D.
The scope of cooperation between the two companies also includes the usage of information generated by cars and their drivers to enhance the driving experience and using predictive analytics to improve safety.
Volvo Cars senior vice president Klas Bendrik "We are extremely happy to innovate with Microsoft in the field of future mobility.
"Today's technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field."
With the deal, Volvo has become Microsoft's first automotive partner for HoloLens, and the developer kits will be available early in 2016 for $3,000.
Image: Volvo Cars Microsoft HoloLens. Photo: courtesy of Volvo Car Group.
