Former Asics America senoir executive Jim Monahan is president of 361º USA, based in Irive, CA, that will distribute the Chinese brand in the US and Canda. Select retailers will begin selling a variety of athletic and lifestyle footwear and apparel from the brand this winter before a wider rollout and full collecton is introduced for Spring 2015. Footwear products in running, tranning and trail willfeature the brand's Quick Dynamic Defense proprietary technology.
While 361º USA will launch its first marketing campaign foucsed on out-of-home media next month featuring Kevin Love of the NBA's Cleveland Cavaliers, the brand's first North America products will concentrate on training and running. Product expansion beyond those two segments may occur in late 2015.
Founded in 2003 and public on the HongKong Exchange in 2008, 361º syas it's intent on eventually becoming a top five global sports brand. Monahan says 361 USA's goal is to build a brand in the US from the inside out.
