Browns Restaurant Group is set to open the first Browns Socialhouse in Ontario, spearheading the Vancouver-based franchise's expansion into Eastern Canada.
Located in the Erin Mills community of Mississauga, this new location will act as a regional training facility for new franchisees. Earlier in 2014, Browns Restaurant Group opened their Langley Centre, BC Browns Socialhouse which is the Western Canada training location in addition to housing their test kitchen. They are amongst the company's impressive five openings in the last six weeks - driving Browns Socialhouse to wrap up 2014 with operations in five Western Provinces including two new provinces for the brand. The additional locations include Lethbridge West, Okotoks, Maple Ridge, Kildonan Green.
The new location is number 30 for Browns Socialhouse and number 34 for the Browns Socialhouse brand (Browns Restaurant Group also franchises in the US under the name Scotty Browns). There are 3 Scotty Browns locations in Washington State). Browns Restaurant Group holds the Canada wide trademark rights for "Socialhouse", and is working on additional concepts, to be rolled out over time.
Director of Business Development of Eastern Canada, Dale Colbran, says "the Erin Mills Browns Socialhouse showcases our proven small footprint model in communities where there is untapped demand for a premium, casual dining concept. Every Browns Socialhouse is designed to promote socializing, as this is an important part of our brand".
The new Erin Mills location consists off 4,100 square feet of restaurant space with Browns Socialhouse's signature masculine meets feminine interior design style. This unique look is showcased through features such as live edge social tables, a signature skull wall, craftsman ceramic tile inlay, Edison bulbs, Vegas limestone archways with branded crest and tile framed mirrors throughout interior of the restaurant.
"We've had our eyes set on the Eastern Canadian market for some time now and are thrilled to introduce our style of premium casual dining to a new market," shares Bruce Fox, Chief Operating Officer and VP Development for Browns Restaurant Group. "Our model has been fully embraced by Western markets, and we're looking forward to seeing similar success out east, starting with our Erin Mills location.
This community was an easy choice. There is a solid demographic fit for the brand with all the nearby residential development, and there is a strong lunch time business with several industrial parks close by housing hundreds of businesses".
