Bazooka Candy Brands, a division of The Topps Company, is partnering with the phenomenon, YO-KAI WATCH, to introduce a new range of gummies to the US inspired by the characters of the hit TV series on Disney XD and Nintendo 3DS game.
Originating in Japan, YO-KAI WATCH became an instant hit and national obsession that has generated over $2BN from licensed merchandise sales in under two years with the number one video game, TV show, movie, toy and comic booki.
Since making its hugely successful U.S. TV series debut in October 2015, and with the upcoming film coming to the big screen this October, YO-KAI WATCH is quickly becoming a household favorite, partnering with some of entertainments' biggest brands including Disney, Netflix, Hasbro, Nintendo and now Bazooka Candy Brands who is delivering new delicious confectionery treats.
The series, YO-KAI WATCH, chronicles the life of a young boy, Nate, and his adventures with the invisible and mischievous Yo-kai who he is only able to communicate with through a special device, the Yo-kai Watch.
Nate befriends the Yo-kai and together they join forces to battle evil while navigating the fun everyday mishaps of being a kid. Bazooka Candy Brands will roll out a new, fun and fruity gummy line in both sweet and sour flavors inspired by YO-KAI WATCH as it continues its legacy of delivering new and innovative Edible Entertainment®.
"Bazooka Candy Brands has a long history of partnering with pop culture properties to bring customers fun in the form of edible entertainment," said Elizabeth Mangold, Senior Brand Manager.
"The new YO-KAI WATCH gummies are the perfect combination of strong taste appeal and playfulness, and we are thrilled to be partnering with a brand that is on the verge of becoming a pop culture phenomenon."
New YO-KAI WATCH Gummies and YO-KAI WATCH Sour Gummies are available in 3.8 ounce peg bags. The YO-KAI WATCH Gummies are specially engineered to resemble the Yo-kai characters with a high level of detail to elevate the excitement and connection to the popular show.
Fans can enjoy sweet gummy versions of their favorite characters Jibanyan, Robonyan, Whisper and Komasan in Strawberry, Cherry, Blue Raspberry and Apple. The candy will also be available with a sour twist in YO-KAI WATCH Sour Gummies that deliver the perfect flavor and texture combination with gummy and big sugar crystals.
YO-KAI WATCH Sour Gummies come in Sour Strawberry, Sour Blue Raspberry, Sour Apple and Sour Watermelon with the shapes inspired by the heads of Yo-kai characters Jibanyan, Shogunyan, Komasan and Komajiro.
"Our YO-KAI WATCH line is offering tremendous value by delivering products that tap directly into the hottest category trends and an exciting licensed property," said Mangold.
"Gummy is the fastest growing non-chocolate candy segment, having grown 9% over the last four years, and this is the perfect time to bring YO-KAI WATCH gummies to our customers in the two top flavor profiles, assorted and sourii."
YO-KAI WATCH Gummies and YO-KAI WATCH Sour Gummies are available now with a SRP of $1-$1.50 across most retail outlets.
Bazooka Candy Brands is a division of The Topps Company, Inc. and produces such iconic, high-quality candy products as Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop Pop, Crunchkins and of course Bazooka Bubble Gum.
