According to Bluemarlin, the agency was tasked with creating a design that told the regal story behind gin while also aligning it with Warner Edwards’ existing portfolio.
The design takes inspiration from the Penny Black. The pack uses the stamp’s black, grey and white colour palette.
“Warner Edwards is one of our favourite brands to work on and its fantastic success constantly inspires us,” said Bluemarlin UK managing director Marshall Ward. “It’s really rewarding to see this brand grow and blossom.”
Warner Edwards co-founder Tom Warner added: “This gin is a true reflection of what Warner Edwards is all about – British provenance, a great story and top quality ingredients. We still can’t believe that we’re distilling our gin with royal rhubarb.”