The packs have gone into 500 Sainsbury’s stores and Refinery was tasked with creating branding that communicated a sense of heritage and quality.
The dipping sauces were created by twins Helen and Lisa Tse, who also run the Sweet Mandarin restaurant in Manchester. In September they secured 50,000 investment from Dragons’ Den’s Duncan Bannatyne and Hilary Devey.
Jim Barron, director at Refinery, said: “Helen and Lisa take so much pride in their sauces and this had to come through in the packaging. The brand was built around them – their restaurant, knowledge, expertise and family history. The sauces were brought to life to show that the quality, taste and heritage in what you are getting is real.”
In addition to the listing in Sainsbury’s the brand is also available in Selfridges. Sweet Mandarin Sauces will be rolled out to a supermarket in Russia this month.
Barron added: “We already work with Tesco in Central Europe so know that strong, credible brands can sell well in these territories.”
