Trek will donate $200 to a rural South African youth program for each Project One Trek sold with a special MTN-Qhubeka team paint job.
"By purchasing an MTN-Qhubeka bike, riders will actually be buying two bikes; one for themselves and one for a child in rural South Africa that will gain a way to get to school, carry clean water or other supplies, and increase their chances of creating a better life for themselves," Trek said in a statement Friday.
MTN-Qhubeka is Africa's first UCI-registered Pro Continental team. It balances racing and philanthropy through a connection with Qhubeka, a South African-based program that provides bikes to children in rural areas in exchange for work done to improve their local community.
Qhubeka has distributed over 40,000 bikes to children in South Africa and is currently pursuing the goal of delivering 200,000 bikes by 2020.
"Supporting Qhubeka through Project One is a way for us to help connect riders around the world with the opportunity to make a huge impact on really deserving children," said Trek sports marketing director Simon Thompson. "We couldn't be more excited to work with a team like MTN-Qhubeka that is making a massive impression on international cycling as well as working for a greater purpose."
