Oberto Brands, a US-based meat snacks firm, has revamped packaging of its popular Oh Boy! Oberto All Natural Jerky line, and unveiled a refreshed logo.
The company has updated the jerky brand name and logo to exhibit a modern look and feel.
The revamped logo and packaging was designed by Hanson Dodge, a Midwestern creative agency. The packaging now features a clean white matte bag emblazoned with a prominent stylized "O," along with the 'Eat Excellent. Be Excellent.' tag.
It applies only to Oberto's All Natural Jerky line; Oberto Classics - Thin Style Beef Jerky, Cocktail Pep, Smok-a-Roni Sticks, and Teriyaki Bite Size Sticks.
Oberto Meat Sticks will continue to feature the existing 'Oh Boy! Oberto' name, logo and packaging.
Oberto Brands Marketing vice president Greg Yahn said, "The branding and packaging shift on our core jerky line is a significant step for Oberto.
"The change began in 2012 when we overhauled our jerky recipe to be All Natural. Now, the new packaging and positioning further solidifies Oberto's brand evolution: Oberto offers great tasting, protein snacks for active consumers who want to feel good about what they put into their bodies, so they can perform at their best."
Oberto's jerky is made of all natural ingredients, seasoned and smoked, and is available in 2.5oz and 3.25oz bags in eight flavors, including Original Beef Jerky, Teriyaki Beef Jerky, Peppered Beef Jerky, Spicy Sweet Beef Jerky, Hickory Beef Jerky, BBQ Pork Jerky, Teriyaki Turkey Jerky and the new Bacon Jerky.
In addition, the company is planning to initiate marketing activations that will tap athletic events and active lifestyle audiences.