PSA Group and STAFIM have signed a letter of intent to assemble and sell a Peugeot brand Pick-up truck in Tunisia.
This planned assembly plant will start operations in mid-2018, producing 1,200 units annually to meet the demand in the Tunisian market.
This agreement falls within the core model strategy of the "Push to Pass" organic profitable growth plan, demonstrating the Group's intention to build its presence in the Pick-Up segment.
At the "Tunisia 2020" International Conference on Investment held in Tunis, with Béji Caïd Essebsi, President of Tunisia and Manuel Valls, the French Prime Minister in attendance, Jean-Christophe Quémard, Executive Vice-President for Middle East & Africa, reaffirmed the PSA Group's commitments and goals for investment in Tunisia and throughout the region.
With annual sales volume in excess of €250 million, the PSA Group plays a key role in the growth of the Tunisian automotive industry.
On this occasion, Jean-Christophe Quémard said: "As a long-standing partner in the growth of the Tunisian automotive sector through its three brands, PEUGEOT, CITROEN and DS, with this project, the PSA Group shows its intent to lead."
