Trade Resources Company News Belkin to Buy Home Networking Business Unit of Cisco, Including Linksys Router Brand

Belkin to Buy Home Networking Business Unit of Cisco, Including Linksys Router Brand

Belkin, a maker of smartphone cases and computing accessories, says it is buying the home networking business unit of Cisco, including the Linksys router brand.

Privately held Belkin, based in Playa Vista, California, did not disclose the purchase price, nor did Cisco Systems The deal is expected to close in March.

Belkin intends to maintain the Linksys brand, as well as honour warranties on current and future Linksys products. The company said that after the acquisition, it would account for about 30 per cent of the US retail home and small-business networking market.

Cisco has been moving away from products it sells directly to consumers, and it laid out a strategy last month to become a leading supplier of information technology to big businesses.

In 2011 it shuttered its consumer-oriented Flip video camera business. Last year, it bought NDS Group, a U.K. software firm that helps cable and satellite TV companies deliver content to subscribers' digital video recorders, tablets, smartphones and other devices.

Hilton Romanski, vice president of corporate business development for Cisco, said in a blog post that Belkin and Cisco would continue to have a strategic relationship in dealing with service providers.

"We are confident that we have found the best buyer in Belkin," he said. "We look forward to witnessing Belkin's growth as they bring Linksys into their family."

Belkin chief executive Chet Pipkin said the company's ultimate goal was to be "the global leader in the connected home and wireless networking space", saying this acquisition was an important step.

In the US Cisco shares fell 5 cents in after-hours trading to $US20.97 following the announcement, after closing up 40 cents, about 2 per cent, at $US21.02 in the regular session.

Source: http://www.theaustralian.com.au/australian-it/belkin-to-buy-linksys-router-maker-from-cisco/story-e6frgakx-1226561618709
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Belkin to Buy Linksys Router Maker From Cisco