Sony,Japanese gaming giant, said on Thursday that PlayStation 4 will go on sale in China from January 11,following rival Microsoft into the potentially lucrative market after China ended a 14-year ban.
China's censorship regime is expected to limit the number of gaming titles available, at least initially, as all software needs official approval before it can be sold, analysts say. These approvals can take time.
After lifting the ban on console gaming earlier this year, Microsoft was first to make the move into China. Under the country's laws, foreign companies that want to deliver a console to China must at least form a joint venture with a China-based company.
Sony will sell its consoles in China through a joint venture with Shanghai Oriental Pearl Group Co Ltd.
