JVC recently announced a series of promotional activities planned to support its lines of “quad-proof” (water, shock, dust, cold) Adixxion and Everio camcorders.
Promotional activities will include a partnership with K2 Sports, TV sponsorship targeting outdoor enthusiasts, a partnership with AirBnB, and participation in one of the country’s largest snow sports trade shows, the company said.
The JVC/K2 Sports partnership will equip K2 snow sports athletes with JVC’s GC-XA2 Adixxion action camera and its new all-weather Everio camcorders to create footage for an ongoing series of co-branded videos to be placed on both brands’ websites and social-media pages.
JVC is also working with “Outfitters Guide Television,” a show that caters to hunters and outdoorsmen. The show will use JVC cameras to shoot portions of its 13 episodes, which involve professional hunters and guides taking viewers who have won their “dream” adventure.
In addition to including scenes shot with JVC cameras, each episode will include a JVC Adixxion Adventure Cam feature segment where the winning viewer shares his experiences.
The partnership with the Airbnb online accommodations marketplace involved the use of handle-bar-mounted JVC Adixxion cameras by a group taking a motorcycle tour of Mexico, visiting Airbnb sites along the way. The company plans to produce a series of episodes from the adventure and present them on the Airbnb site.
Later this month, JVC will be in Denver for the 2014 SIA Snow Show, one of more than 900 brands in attendance, all part of the snow sports market. JVC will be there showing off the JVC Adixxion action camera and the new Everio all-weather camcorders.
