CatchFree, a free online service for comparing apps based on detailed customer feedback, announced today that it has acquired KISSinsights from KISSmetrics, a customer analytics platform.
KISSinsights is a micro-surveying tool that enables online businesses to easily ask website users questions as they are making decisions, the crucial point at which they are likely to remember their motivation for making the decisions.
KISSmetrics and CatchFree CEO Sean Ellis have long collaborated in the survey space, launching in 2009 a free customer development survey together on Survey.io that has helped thousands of companies identify and understand their most passionate customers.
"Understanding customer feedback and motivation is a powerful way to drive breakthrough ideas for improving customer acquisition, conversion and retention rates," said Ellis. "Several months ago we discovered that publishers on CatchFree were getting more value from the insights we uncovered than the traffic we could send. With requests for a more elegant way to collect feedback and the ability to ask custom questions, it became clear that we needed something like KISSinsights."
"The customer insights that CatchFree has helped us uncover have been invaluable for improving our messaging, product roadmap and overall business results," said Tomer Dvir, CEO of Soluto, a remote PC management solution.
"With the rapid growth of our customer analytics platform, KISSmetrics, we wanted to focus all of our resources on it," said Hiten Shah, CEO of KISSmetrics. "Luckily we found CatchFree, which is a great home for our fast growing surveying business, KISSinsights."
About CatchFree
CatchFree is a free online service for comparing apps based on detailed customer feedback. Based in Newport Beach, California, CatchFree, Inc. was founded in 2010.
Source:
http://computernewsarticles.com/computer_articles/2012/06/acquisition-combines-feedback-engine-and-research-expertise-to-give-businesses-greater-insight-into-customer-decision-making-286453.htm
