Coca-Cola HBC Italia has collaborated with beverage can manufacturer Rexam to produce limited edition seasonal cans for 2014.
The 33cl sleek promotional cans feature Coca-Cola polar bear image to help celebrate the winter months.
According to Rexam, the cans have been manufactured at San Marino plant in Italy by combining three different designs on separate pallets.
Coca-Cola HBC Italia brand activation manager Agnese Filippi said the company wanted to launch drink cans incorporating the Coca-Cola polar bear image.
"We worked seamlessly with Rexam's design team to come up with a design that enhanced the Coca-Cola bear image as well as engaging with consumers," Filippi added.
The limited edition seasonal cans will be available for consumers until the end of March 2014 in multi-pack and single-serve formats in supermarkets and hypermarkets.
Image: Coca-Cola's limited edition seasonal cans featuring polar bear image. Photo: Courtesy of Rexam PLC
