UK-based Brothers Cider has developed a recyclable and re-sealable drinks carton to serve the festivals and outdoor events market.
The new 1l combifit carton, which will be made available across Tesco stores in September 2016, is designed to reduce the consumption of glass and can.
Full launch of the new cartons is planned in spring 2017 prior to the new summer events season.
Brothers Cider co-owner Matthew Showering said: “We’re always looking at ways of evolving the business and innovating to meet the needs of a growing population of cider drinkers.
“We think there’s a real opportunity to offer consumers a lightweight, portable option for alcoholic drinks - much like you’d find for soft drinks - that can be shared amongst friends and sealed back up.
“The way we drink cider hasn’t changed for a number of years so we wanted to be at the forefront of something new by adding another dimension to how and where people consume our drinks.”
Used to pack an English apple flavour drink, the cartons will be launched using a still English apple flavor.
According to a new report published by market intelligence agency Mintel, the increasing all-year-round appeal of cider has been contributing to cider sales.
The report also revealed that 36% of cider drinkers choose to drink cider at least once a week during the autumn and winter months.
