Recently, four roller enterprises under Baosteel Engineering Technology Group: Changzhou Roller, Jiangnan Roller, Kede Roller and Baosteel Nippon Roller involved in roller manufacturing undergo industrial integration remodeling and form Baosteel Technology Roller Co.,Ltd. This means that Baosteel Roller will form a full value chain market-oriented operation mode, explore a new business road with technical main support, constant improvement of main steel business service capacity and which follows international forefront technology and benchmarks with international high-end enterprise.
Baosteel Roller new value chain has three major innovations. First, it builds "four -zations" mode: evaluation system standardization, service team specialization, technical value visualization, communication cost minimization. Baosteel Roller covers all the processes of roller manufacturing: R & D design, roller production, operation and maintenance, roller surface grinding, surface treatment, physical testing, high-precision grinding technology service. Through co-ordination consideration and careful operation like playing chess, it makes efforts at enlarging industrial chain advantage. Meanwhile, the new value chain has $ 0.6 billion of net assets, more than 800 employees, 1 million yuan / person overall labor rate, 90,000 yuan of profitability per person. These economic factors are among the first rank within the industry. According to experts, among the 9 factors involving products (services) in roller value curve diagram, 2 factors, roller billet guarantee and price which are previously backward in Baosteel Engineering roller sector, can be optimized through value chain new operation and efforts made in roller technology and cost reduction.
New business model relying on technical service is the second innovation point in Baosteel Roller new value chain and it will also become the breakthrough of Baosteel Roller's transformation and upgrading from manufacturer to service provider. Among which, the "full restructuring, full cycle, full supply "3R model covering roller manufacture, operation and maintenance service whole life cycle which has been explored and tried will gradually be promoted. This model not only provides owners with "technique+service" overall solution, but also solves unvalued or potential bottleneck for users. Take Baosteel Co.,Ltd. old roller transfer as the example, the current operation path is: Through Bsteel procurement network, it flows outward and gets back old roller value by a certain percentage. After the implementation of 3R model, many of Baosteel Co.,Ltd. production line's replaced old rollers will enter Baosteel Roller new value chain and value-added action of renewable new technologies and operation and maintenance service is implemented. Thus, rollers needed by Baosteel Co.,Ltd. production lines will achieve a series of positive effects : improve operational efficiency, lower procurement cost and yearly/monthly inventories, full life cycle value addition. It is known that Baosteel Roller new value chain will also actively explore and trial implement roller effectiveness pricing model (UP model) and converge to the role of roller value chain operation and service provider.
Baosteel roller new value chain's third innovation point is Baosteel Roller Joint Research Center's new operation. Baosteel Roller aims at opening up a new business model relying on technical service. Its core is the enhancement of technical capability. Concerning roller products, material, manufacturing and application full life-cycle, on the one hand, Baosteel Roller Joint R & D Center will rely on Baosteel Research Institute's strong support, focus on scientific and technical personnel team building. It will take good care of two links: echelon talent training and introduction of high-end talents and prepare for solving new problems met in new business model expansion process. On the other hand, it will benchmark with international high-end enterprise, explore new road combining production and research. Through personalized, functional, high-quality roller development and application, it will research in effective measures such as roller technology related with steel-site technical improvement need, continue to enhance steel main business service capacity and provide customers with value-added service.
