Bazooka Candy Brands, a division of New York based The Topps Company, has introduced a sugar free gum product, expanding its innovations in the confectionery space.
The new product, Bazooka Sugar Free Gum, has been rolled out across select grocery, convenience, specialty, and dollar store chains throughout the US.
The sugar free gum product come in 22-piece slim tube form in two different flavors - classic Original and Blue Razz.
It is also available in a 60-piece cup format called as "To Go Cup".
Like the other Bazooka Bubble Gum products, the sugar free version also doles out comic and other entertainment strips to its consumers.
Bazooka Candy Brands marketing director Nicole Rivera said: "Bazooka Bubble Gum has always connected gum and entertainment through its iconic flavor and fun comics.
"Bazooka Sugar Free To Go Cup extends this tradition with its puzzles and games, appealing to new generations of Bazooka fans."
The chewing gum brand is partnering with Disney’s Frozen and Marvel’s Avengers in bringing complementary fun and entertainment features inside the products.
Bazooka Candy Brands is backing the launch with a promotional campaign nationwide through a fun and animated television spot dubbed "Little Piece, Big Flavor."
Apart from bubble gum products, Bazooka Candy Brands also makes lollipops and candies such as Ring Pop, Baby Bottle Pop, Juicy Drop Pop, Push Pop and Crunchkins.
In September, the candy and gum brand debuted its new range of Yo-Kai Watch gummies in the US market.
The company said that its Bazooka Sugar Free Gum has received accreditation from the American Dental Association.
