Trade Resources Company News Top Football Sponsors Pressed FIFA to Clean Itself up

Top Football Sponsors Pressed FIFA to Clean Itself up

In a strongly worded statement late Wednesday, Visa called on the world's premier soccer organization to "take swift and immediate steps" to clean up its act.

Adidas (ADDDF) called on FIFA to raise its standards. The Adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners," the company said.

Adidas said that it will "encourage FIFA to continue to establish and follow transparent compliance standards in everything they do."

And last week Coke and Visa expressed worries over the treatment of hundreds of thousands of immigrant workers in Qatar who are building the facilities for the tournament, after human rights groups and journalists exposed dire work conditions.

None of the sponsors, whose funding is essential to FIFA, has gone so far as to withdraw its sponsorship of the sport.

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