The nation's biggest breakfast cereal brand Weetabix is kicking off the New Year with a flying start, after taking first place in the cereal category at this year's Product of the Year awards; for new product Weetabix Protein Crunch.
Product of the Year (POY) is the world's largest consumer-voted award for product innovation and operates in over 40 countries around the world with the purpose of guiding consumers to the best products in their market, rewarding manufacturers for quality and innovation in their sector. POY is awarded to consumer packed products across a series of specific categories including food, beverages, personal care and household etc.
Weetabix Protein Crunch has been developed specifically to satisfy consumer demand for a great tasting, nutritious high protein breakfast and receiving such a highly recognised and sought-after accolade, further cements the brands credentials in the eyes of the consumer.
Weetabix Protein Crunch is aimed at consumers who have a healthy and active lifestyle and understand the need to start the day with a balanced breakfast to power them through busy mornings. Available in two flavours; Original and Chocolate and with a deliciously crunchy texture, a serving* with milk provides 20%** of an adult's reference intake of protein.
Caroline La Niece, Weetabix Brand Manager, commented: "We are delighted to have been awarded Product of the Year and given the stamp of approval from the consumer. We know protein is fast becoming a mainstream trend in the UK and Weetabix Protein Crunch was developed to make it simpler for families to get a tasty and nutritious high protein breakfast."
Mike Nolan, CEO of Product of the Year, commented: "Weetabix Protein Crunch has won the Cereal Category this year and we're delighted to present them with the Product of the Year stamp of approval. The health factor is continuing to shape innovation, with protein rich food becoming increasingly popular, as shoppers are more interested than ever in how the nutrition in their diet can improve their health.
"The Weetabix brand is already well recognised for promoting an active, nutritious lifestyle which makes for an exciting new product. The Product of the Year logo will help to drive sales, providing shoppers with a short cut to the very best products available and, in cereals, Weetabix Protein Crunch is just that."
Available in selected stores, in two flavours, Weetabix Protein Crunch is priced at an MRRSP £2.99.
