Nutrition energy bars producer Balance Bar has expanded its product portfolio with the introduction of new Balance bites line.
Available in chocolate and peanut butter flavours, the new Balance bites claim to offer 190 calories and 13g of protein per single-serve pouch.
Balance Bar said that these new bites feature Balance Bar's 40-30-30 nutrition principle, which was developed by scientists to help satisfy hunger through a formulation where 40% of calories come from carbohydrates, 30% from protein and 30% from dietary fat.
Balance Bar senior vice president and general manager Bradley Charron said: "With 66% of consumers snacking to satisfy a craving, and 44% snacking on-the-go*, it's important to create products that deliver on flavor, nutrition and convenience.
"Balance bites are a delicious, fresh addition to the category, answering consumer demand for a product that's nutritious and perfect for busy, on-the-go lifestyles. It is an exciting time for Balance Bar as we continue to transform smart snacking."
Priced at $1.79 per bag, the gluten-free and non-GMO Balance bites will be available at retailers in late spring.
Image: Balance Bar introduces new Balance bites in two flavors. Photo: courtsey of PRNewswire.
