Sister Schubert's, a baked goods brand, has developed a tech-savvy bread basket that will allow consumers to disconnect from technology and reconnect with each other.
The Sister Schubert's Basket of Warmth is no ordinary bread basket. As the centerpiece to a holiday table, or any dinner table, the Basket of Warmth uses the very electronic devices that create distractions at dinnertime to keep freshly baked Sister Schubert's dinner rolls warm.
Guests simply plug their devices into the basket itself during dinner. The devices stay safely tucked away under the basket while being charged.
Sister Schubert's brand manager Kim Lyons said: “We hear from families all the time, who are craving the connection between people that has been overtaken by hand held devices, even at dinnertime," explains.
"The Basket of Warmth is a reminder to all of us how important it is to disconnect, in order to reconnect with the ones we love. And there is no better time to bring that message to life than the holiday season, starting with Thanksgiving Day when families far and wide gather around the table."
While only a handful of Basket of Warmth prototypes exist, Sister Schubert's is hoping the idea will inspire families to bond over warm family meals. Numerous studies demonstrate the power of dinnertime to strengthen families, improve health and even help kids perform better in school.
"The Basket of Warmth was a total hit in my family," explains Bobbi-Jo Grunewald, Managing Editor at HowDoesShe.com and a lucky recipient of a Basket of Warmth prototype from Sister Schubert's.
Grunewald said: "While we have a strict, 'No Devices at Dinner' policy in place for the kids, I found that I was a culprit. The Basket of Warmth was a great reminder to me to value and protect dinnertime as the opportunity to connect as a family. Plus, my kids really got a kick out of the conversation starters that came with the basket."
