Apparel brand, Calvin Klein, a brand owned by PVH Corp, said it will expand operations of its ecommerce website to more than 20 countries by end of 2015.
Calvin Klein said, individual websites, customized by market, share a consistent look and feel but are localized by product offering and site functionality to meet consumer preferences and needs within each market.
The roll-out, anchored by the re-launch of the company’s digital flagship in the US, has expanded throughout Europe, North America and South America and will continue across Asia.
According to the apparel brand, the sites which will provide a premium brand and shopping experience will be launched both on desktop and mobile, with social media integration.
All e-commerce sites globally will feature a vast assortment of products across jeans, underwear, with regional offerings of fragrances, apparel and accessories, performance, home and children’s products.
With newly introduced sites now live in 14 European markets, as well as Brazil, the expansion is underway.
Launches across Europe include; Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, The Netherlands, Poland, Spain, Sweden and the United Kingdom.
Expansion will continue globally via the implementation of direct e-commerce sites across Asian markets beginning in 2015 and rolling out over the next two years.
“This launch is impactful in both its geographic scale and level of customization,” said Steve Shiffman, CEO of Calvin Klein, Inc.
He added, “It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalized shopping experience within each individual market.”
