Australian Office is phasing in new packaging designs for its Reflex recycled copy paper range.
“We ran some research for office paper in August and September and one of the insights to come out of it was related to our recycled packaging,” said Australian Office general manager - marketing, Martin Rodger.
"We found there was an opportunity to evolve the design to better leverage the strong 'Reflex blue' colour across the range of product,” he told Stationery News.
“As a result of this key research insight, we will be streamlining the packaging designs across the office paper range, leveraging off the 'Reflex blue' that consumers know and trust,” he said.
The new designs will roll out over the next three months as current finished goods and packaging stocks are run out.
