UK private-label cereal manufacturer Bokomo Foods is all set to launch its own branded range of breakfast cereals called Perfekt for....
Perfekt for...range will debut with wheat biscuits at 388 Tesco stores this year, with the superstore having secured a six-month exclusivity deal.
Bokomo Foods CEO John Hiles said: "Perfekt for... Wheat Biscuits have all the goodness and taste of traditional wheat biscuits but are round! The concept of a different shaped biscuit was brainstormed within the Bokomo team; we wanted to do something unexpected but not take consumers away from what they know and love, but would work more effectively in an on-the-go pack.
"The different shape provides a point of difference to a very well-known and recognised cereal product. With Perfekt for... we wanted to 'challenge squareness, and defy the norm,' and it is felt that this is exactly what the new Perfekt for... Wheat Biscuits do," Hiles added.
Bokomo, known for providing own-label, branded manufacture and packaging services for retailers such as Marks & Spencer, Tesco, Aldi and Lidl, said that the new cereal will be produced at Bokomo's Wellingborough site.
The Perfekt for... range is set to include a minimum of two additional wheat biscuit products, as well as feature a variety of both muesli and granola-based products.
