Tesco, a UK-based retailer, has re-launched its Tesco finest, a premium food brand, with more than 400 new products and about three-quarters of 1,500 products in the range are either new or improved.
With this development, the retailer is seeking to lead the premium food market on quality and taste, while catering to the changing consumer needs.
Tesco UK managing director Chris Bush said, "finest* is Tesco's flagship food brand and our aim with today's relaunch is simple - to be the best product on the market.
"We're confident finest* offers our customers the very best food in the market, at the accessible prices they expect from Tesco," Bush added.
During the middle of this month, the launch will be supported through a multi-media advertising campaign and sponsorship of the current series of Downton Abbey, a popular drama in the country.
Launched in 1998, Tesco finest was available at certain stores with a focus on ready meals and since then, it expanded to include multiple food categories.
