General Motors' personal mobility brand, Maven continues to expand and has started its business in Los Angeles, California.
In nine months, Maven has grown to nine markets: Ann Arbor, Michigan, Baltimore, Boston, Chicago, Detroit, Los Angeles, New York City, San Francisco, and Washington, D.C. – with more on the way.
Maven members have now driven more than 23 million miles through more than 12,000 reservations, allowing them to be there for the moments that matter most.
Los Angeles is transitioning from what was once considered a car-centric city. The continued revitalization of downtown and the city’s investment in transit and bike infrastructure now makes living car-free in Los Angeles a viable option.
Here’s a look at the newest Maven City offering in Los Angeles:
Maven City: Registered customers (to register, visit www.mavendrive.com) use the Maven app to reserve one of 60 initial vehicles at more than 24 sites throughout the city.
Residents who want to live car-free or car-lite have an affordable option to rent vehicles by the hour or by the day. Pricing options start at $8 an hour, and fuel and insurance costs are included. There is no monthly or application fee for Maven City members.
The fleet will offer many options for Los Angeles’ diverse residents, including Chevrolet Cruze, Malibu, Tahoe and Volt, GMC Acadia and Yukon, and luxury Cadillacs such as the ATS, CTS, CT6, XT5 and Escalade.
Maven City stations will initially be located in downtown Los Angeles, Little Tokyo and South Park. There will also be locations near the University of Southern California including four cars at University Gateway Apartments.
Maven is using GM campus car sharing locations as beta labs for testing future shared mobility services. A peer-to-peer car sharing pilot was launched in Warren, Mich., along with a campus car sharing service at GM do Brasil headquarters in Sao Cataeno do Sul.
There are now nearly 90 global Maven team members as the brand continues to attract top talent from the car sharing, ridesharing and connected car industries, as well as some of the best minds from within GM. The team already has filed seven patent applications.
More than 11,000 Maven members and Lyft drivers using Express Drive have logged more than 23 million miles through more than 12,000 reservations.
Maven City car sharing is active in Ann Arbor, Michigan, Boston, Chicago, Detroit, Los Angeles, New York City, San Francisco and Washington, D.C. Maven City members alone have traveled more than 370,000 miles over more than 4,500 reservations.
Maven City members’ average trip and time: 100 miles and more than 12 hours.
Maven City users’ most popular vehicles: Chevrolet Malibu, Spark and Volt.
General Motors Urban Mobility and Maven vice president Julia Steyn said: “Los Angeles is a natural fit for Maven because of the city’s incredible appetite for cars.
“We are excited to offer an elevated car sharing experience with seamless connectivity in a fleet of luxury sedans, electric vehicles, and SUVs.”
Maven is car sharing, refined. A fully connected fleet of General Motors vehicles featuring the newest cars with the latest technology allows users to personalize the entire experience.
Customers bring their digital lives into the vehicles through Apple CarPlay and Android Auto, including contacts, favorites and maps.
OnStar Turn-by-Turn Navigation, AtYourService and Automatic Crash Response provide convenience and peace of mind for the journey. SiriusXM radio and 4G LTE wireless connectivity with unlimited streaming data allow for a more engaged experience.
Pricing is simple and transparent, and includes insurance and fuel. A gas card is provided, and users are asked to return the vehicle with at least one quarter-tank of fuel to avoid an additional charge.
