UK-Following the continued success of its audio product lines,professional audio technology company Flare Audio has announced it is to concentrate solely on developing and manufacturing its own brand of audio products,bringing new opportunities to rental partners and distributors worldwide.
Flare's specialist range of products,including the Triwave and Quadhorn ranges,use extensive knowledge of applied physics to create designs based on Nanoflow technology,says the company.
Founded in 2007,Flare's aim is"to set a new standard in professional audio,with both current and upcoming product lines focusing strongly on clarity,tourability and control".
Subsequent development and future products are seeing Flare provide product solutions relevant across the audio market,from touring,live events or studio use,to venues,clubs,pro-audio,DJ and commercial and residential sectors.
Following several years of success at festivals and on tour,the products have consistently been praised by the industry,with clients including Secret Garden Party,Shakedown Festival,Leopallooza and dubstep artist Nero turning to Flare to develop innovative products to meet their needs.
Flare also recently supplied its Triwave i10 front-of-house system to Coca-Cola's Move to the Beat video featuring Mark Ronson and Katy B,widely broadcast in the run up to the London Olympics.
"At Flare we believe that nothing should come between the performer and the audience,and that this quality should resonate in the studio and smaller venues,as well as club,DJ and residential markets,"explains Flare's business manager Kristin Hanson."There should be no distortion,no resonance,no electronic correction and no need to decide between point source or line array."
As a result of the new direction,the PA hire side of the business,Purple Audio Limited,will close later this year to enable sole concentration on development of further product lines and technological innovations.
"In view of the extraordinary success of our product lines,it makes sense for Flare Audio to concentrate its activities on manufacturing and innovation in the wider audio market,"says Davies Roberts,company founder."The time is right to focus resources on our growing product portfolio.Our experience in PA hire inspired us to create sound systems that connect artists with their audience through pure sound,offering market-leading clarity,control and tourability.We now want to develop those products yet further."
To support this focus,Flare is currently building a network of rental partners.Audio professionals who would like to find out more about working with the brand should contact the team.
"We have already opened discussions with several interested rental companies and systems installers and are happy to hear from any audio professionals keen to learn more about and work with Flare brands,"says Roberts."The great thing is our products speak for themselves;they're innovative,sound phenomenal and are reliable.This is an exciting opportunity for rental partners and systems installers to gain a greater share of the growing market for Flare products."
