Verde Farms, a provider of 100% grass-fed and free range beef, has acquired El Raigon Natural Beef’s import division Estancia Beef.
The acquisition is a natural next step in expanding Verde Farms' offerings nationwide while maintaining the integrity of their founding values of healthy soil, healthy animals, and healthy and delicious beef. The terms of the transaction were not disclosed.
As a pioneer and the largest importer of organic 100% grass-fed beef, Verde Farms has annual revenues in excess of $50 million and has continued to rapidly grow its footprint in the first part of 2017 with expanded distribution through on- and offline retailers like BJ's Wholesale Club, Tops Markets, and AmazonFresh.
Verde Farms Founder and CEO Dana Ehrlich explains, "Verde Farms and Estancia Beef have collaborated over the years as mission-driven companies with aligned values on sustainability and humane raising principles. As consumer demand for grass-fed beef continues to explode, this acquisition allows us to satisfy that demand with 100% grass-fed beef that meets our values and high standards."
As with all farms in the Verde Farms' network, cattle graze in open pasture their entire lives and are never subjected to feedlots or added growth hormones. Only high quality beef cattle, like Angus and Hereford breeds, are used. Verde Farms' 100% Grass-Fed Never Ever, Organic and Reserve product lines are never given antibiotics; cattle in their Free Range product line are treated with appropriate antibiotics only when an animal is ill. In those rare cases, all antibiotic withdrawal procedures are strictly followed.
El Raigon Natural Beef Company will continue to operate its domestic grass-fed beef production division, Pasture One.
