The Faction Collective’s has completed a major expansion the sales force at its newly-launched Full Stack Supply Co. division, which manages design and distribution of its Faction Skis & Apparel as well as Roxy Skis.
In North America, Full Stack added experienced industry leaders including Nicolas Desroches for Eastern Canada, Redfish Outdoor Associates for the Pacific Northwest, Tom Lane in California and George Manley on the East Coast in addition to its long-term team covering Colorado, Utah and BC. New sales representation in nine European markets was also announced.
Faction formed Full Stack to manage design and distribution of its Faction Skis & Apparel as well as Roxy Skis after a deal with Quiksilver. Full Stack reports strong sales of Faction’s W1415 products led by its Candide Thovex series, Skiing Magazine’s “Ski of the Year” award-winning Prodigy and cutting edge NASA technology jackets. In addition to Candide Thovex, Faction has added freeskiers Adam Delorme and Will Berman to its roster in the past year.
“Finding the right fit who understands hardware and apparel, has the mojo of an independent but professionalism of a major and reflects our values isn’t easy,” Full Stack North American Operations Director Rex Wehrman said. “We’re thrilled to partner with some of the best in the industry and keep innovating.”
