The Grand Re-Opening of the Crayola Experience this Memorial weekend in Easton, Penn. animates the blending of art and technology. Eager participants are introduced to a fusion of color and digital media through various attractions spread over four floors of Crayola's newly renovated facility. Eighteen captivating exhibits inspire creativity, hands-on computer exploration and interactive learning.
Jumping out at visitors is the new Art Alive! exhibit where you can create digital works of art. Simply walk up to one of the many Tryten iPad kiosk stations set up with the Crayola DigiTools app. Then watch as your creations are broadcast onto huge background walls and come to life with the touch of a hand. The larger than life screen senses motion and reacts to your movement with a variety of responses. For example, children standing at the kiosk can design and color a fish character that joins a huge ocean scene wall display. The fish will interactively move through the ocean based on the motions of the artist.
Another Crayola Experience exhibit that inspires budding digital creativity is the "Be A Star" coloring page photobooth. Simply push a button, pose with your favorite Crayola character, and watch as your image appears as a coloring page on a display screen. This image can then be printed onto a t-shirt, puzzle or canvas of your choice.
Although Crayola has been making crayons for 110 years now, the vision of this company is to embrace new trends in design and technology that further spark artistic experience. No detail has been overlooked in this multimillion dollar renovation that encourages the use of interactive tools for self-expression. Mike Perry , CEO of Crayola emphasizes that "this brand and this business is fundamentally about sparking the creative spirit that we believe exists in the heart of every child... creativity has to be experienced. And that's what this place is all about."
