Trade Resources Company News Krispy Kreme Doughnuts Announces New Cake Mix Featuring Classic Glaze

Krispy Kreme Doughnuts Announces New Cake Mix Featuring Classic Glaze

Krispy Kreme Doughnuts has announced a new Betty CrockerTM Cake Mix with Krispy Kreme Doughnuts’ Original Glazed flavor.

This kit will be available in select Wal-Mart, Supervalu and Kroger stores in the United States.

"Our fans are always trying to re-create Krispy Kreme Doughnuts' classic glaze at home. With this kit, they don't have to try anymore. Now they can really do it," said Tony Thompson, President and CEO of Krispy Kreme Doughnuts. "We're excited to be able to bring this item to shelves and allow customers to have the iconic flavor of our sweet treats at home."

Krispy Kreme Doughnuts partnered with Betty CrockerTM to create this cake mix kit. The kit includes mix for a yellow cake and the traditional glaze to top off the classic treat.

"We partnered with Krispy Kreme to develop a cake mix and glaze that fits closely with their famed Original Glazed doughnuts," said Ben Irby, Director of Marketing for Betty Crocker. "We are excited that consumers can make a cake in their own home that tastes similar to Krispy Kreme's sweet treats."

Source: http://bakeryandcereals.food-business-review.com/news/krispy-kreme-doughnuts-announces-new-cake-mix-featuring-classic-glaze-230216-4818134
Contribute Copyright Policy