OSRAM AG and Euro Disney Associés S.C.A.,which operates Disneyland Paris,today announce a five-year strategic corporate alliance.This agreement will position Osram as the official lighting partner of Disneyland Paris,Europe's number one tourist destination.
Euro Disney Associés S.C.A.has identified efficient energy usage as one of its seven long-term goals for making Disneyland Paris a reference in sustainable development among European tourist destinations.The company is committed to optimising its energy efficiency by ten percent between 2006 and 2013 across all its energy usage though behavioural change as well by adopting innovative technologies.With an energy industry in constant evolution and pivotal changes in European legislation,Euro Disney Associés S.C.A.has chosen to partner with OSRAM AG-an expert in innovative and energy efficient lighting solutions and technologies. Osram will accompany Disneyland Paris on various levels in its current and future lighting projects.
This partnership will provide Osram with opportunities to use promotional rights for the Disney and Disneyland Paris brands. As a destination that attracts over 15 million visits per year from across Europe,and where light is so central in creating unique entertainment,Disneyland Paris is the perfect place to showcase Osram's know-how in lighting–especially with green and LED solutions because here energy savings of up to 80 percent are achievable.
"Osram encourages environmentally responsible practices around the world.The agreement with Euro Disney Associés S.C.A.will enable us to develop major joint lighting solutions that will support the very latest technological and sustainable lighting innovations while helping Disneyland Paris with its environmental goals,"stated Klaus-Günter Vennemann,CEO General Lighting of OSRAM AG.
"We are very pleased to welcome Osram to our family of official partners.This alliance shows a common desire from both brands to offer Disneyland Paris guests a quality lighting experience that blends environmental goals with efficiency and innovation,"stated Philippe Gas,Euro Disney CEO.
