US-based Hostess Brands has introduced Sea Salt Caramel flavored cupcakes and zingers to its existing product range.
Each Sea Salt Caramel cupcake includes golden yellow cake with caramel creme filling, iced with sweet caramel frosting and topped with The Original Squiggle, the company claims.
The Sea Salt Caramel zingers feature Hostess' signature creme filling, topped with a rich caramel and covered in a layer of chocolate.
Hostess Brands Marketing senior director Ellen Copaken said: "It's been nearly two years since 'The Sweetest Comeback in the History of Ever,' and Hostess is continuing to evolve and innovate.
"Bringing back cherished favorites is still a priority, but we're also dreaming up tasty new creations and flavors. We want to surprise and delight our fans while raising the bar for excellence in the baked goods industry."
The company is planning to launch several new treats, as well as relaunch customer's favorite items over the next year.
Hostess Brands provides bakery products including breads, cakes, cup and snack cakes, mini muffins, fruit pies, donut products, and zingers.
Image: Each Sea Salt Caramel CupCake includes golden yellow cake with caramel creme filling. Photo: courtesy of Business Wire.
