The Newburn Bakehouse by Warburtons range, which is gluten and wheat free, includes a sliced white and brown loaf and white and brown rolls as well as lemon & poppy and blueberry & cranberry muffins, fruity teackes and spiced fruit loaf.
According to Dragon Rouge, the packs include bold typography and a friendly baker icon.
Barbra Wright, director at Dragon Rouge said: "This is an exciting fork in Warburtons story, creating a brand that stays close to their heartland while addressing new needstates in a compelling and relevant way – appropriately differentiated from their core. Newburn Bakehouse hopes to gradually take shape as a visionary yet well-established brand that challenges free-from conventions and adds authoritative, tasty choice for the many free-from converts."
Hannah Flannery, senior brand manager of Warburton's Free-from bakery added: "The Newburn range has met with significant interest from buyers because it looks delicious, tempting and 'normal'; it has been a pleasure working with Dragon Rouge who are helpful, friendly, professional and above all happy to work to tight deadlines."
