Greggs, a bakery products makes in the UK, has partnered with Sherwood Press Group to create new packs for cupcakes.
A Korsnas Artisan board was used for print while Gratterpalm designed the graphics.
Sherwood Press packaging design and innovation manager Kim Durose said the real challenge was to re-engineer a strong easy loader design that is sufficient to form a hybrid carry pack, without spoiling any internal structural elements.
According to the firm the packs were lightweighted, as part of the internal elements that would form a neat closure that fits inside the box.
Source:
http://www.packaging-business-review.com/news/greggs-partners-sherwood-for-cupcake-packaging-310712
