PepsiCo has added a new potato snack product dubbed, Poppables, to Lay’s line up.
Poppables – a new, delicious, multi-dimensional, light-textured potato snack – is packed with flavor and fun to eat. To launch the latest innovation from Lay's, Poppables hosted an exclusive event at Dylan's Candy Bar in New York City last night to celebrate all things that pop – including the most famous pop dance moves.
Actor, creative director and choreographer Beau Casper Smart shared an intimate look at the most iconic dance moves in pop culture, leaving guests equipped to pop it on the dance floor, in the car or in their very own homes.
Frito-Lay North America marketing senior director Sarah Guzman said: "Poppables is more than just a delicious snack; it's about reminding our fans to enjoy lighthearted and fun moments.
"From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans' pop-worthy moments."
Poppables flavors include White Cheddar and Sea Salt and are now available nationwide in 5 oz. bags for a suggested retail price of $3.29 each and 2 oz. bags for a suggested retail price of $1.69.
