The share of shoppers opting to buy less meat to cut down expenditure equals the share of shoppers using lists, coupons, and other saving measures for the first time, according to ‘The 2012 Power of Meat Report’ presented by 201 Analytics.
The study commissioned jointly by the American Meat Institute (AMI) and the Food Marketing Institute (FMI), with sponsorship by Sealed Air's Cryovac Food Packaging Division said that cost continues to weigh on consumers' minds most, as savings are as important to them than it was at the beginning of the recession in 2008.
It was also highlighted that though cost is the major factor driving the purchase of meat and poultry today, consumers tilt towards environmentally friendly and leak-free packaging in their decision-making.
