Ford Motor has unveiled plans to launch at least 25 new vehicles by 2016 in Middle East and Africa.
The move is a part of the company's strategy to secure growth opportunities in small, mid-size and large vehicle segments.
Ford said that several additional vehicles from its global portfolio will be launched in Middle East & Africa, including the American sports car, the Ford Mustang.
Ford Middle East & Africa president Jim Benintende said: "Today, we are accelerating the introduction of our new products in Middle East & Africa, leveraging our One Ford plan - with a full family of vehicles offering the very best quality, fuel efficiency, safety, smart design and value.
"Thanks to our One Ford plan, we can offer vehicles and technology that customers want and value, tailored to the needs of our markets."
The company plans to begin sales of New Focus and Ford Mustang in 2015; New Fusion will be available in Middle East this year and in Africa in 2015.
New technologies, including EcoBoost engines, SYNC in-car connectivity, inflatable rear seat belts, MyKey and other driver assist technologies will also be launched in the region.
Benintende said: "The total Middle East and Africa car market is expected to grow 40 percent by the end of the decade to 5.5 million vehicles."
