Packed basmati rice provider Amira Nature Foods has joined hands with 7,500 farmer families in India to develop 12,000 hectares of land for organic crops.
As part of this development, Amira plans to deliver technical guidance, marketing linkage to the farmers and also to expose them to organic and sustainable methods of farming, The Economic Times reported.
In November, Amira launched a range products at the organic food show held at Kochi, Kerala. It includes organic rice, lentils & beans, flour, spices, oil & ghee.
Amira Nature Foods chairman and CEO Karan Chanana was quoted by the Economic Times as saying: "With this launch we have further expanded our range of offerings in India.
"Organic products category has seen a tremendous growth in the last couple of years and Indian consumers are becoming more conscious about their health as well as the environment."
Recently, the company entered into a strategic partnership with Snapdeal.com to be the first rice brand to be available on an online platform in India.
