Chilled gluten free from brand NO.G is set to launch in Asda Stores (ASDA) this week.
Six products from the brand's growing range will be stocked in up to 245 stores from February 3rd.
The launch will be backed with a special introductory price of £2 and a promotional tour of selected stores across the country.
The custom built and eye-catching NO.G van - a converted 1957 2CV horsebox - will visit a number of stores giving out free samples to customers as well as more information on the brand.
The NO.G range in ASDA will include: Chicken, Bacon & Leek Pie, Steak & Ale Pie, Vegetable Pie, Quiche Lorraine, Cheese & Onion Quiche and Crustless Garden Veg & Feta Quiche.
NO.G - certified gluten free by Coeliac UK - launched last April at the 2014 Food & Drink Expo where it scooped top place in the innovation award. It went on to win The Grocer Magazine's Top Launch of 2014 in the Free-from Food category.
Nottingham-based Riverside Bakery's NO.G range is also stocked by Ocado and Sainsbury's.
NO.G Brand Manager Sam Benjamin said: "We're delighted that ASDA is stocking NO.G as it extends their gluten free offering to their customers at a time when more and more people are looking for interesting and delicious free from products.
"Customers love the high quality and great taste of our products and the fact that you don't have to be a coeliac to enjoy them."
The brand will again be appearing at a number of food festivals across the UK this summer including CarFest North and South and Kirstie Allsopp's The Handmade Fair.
