Qatar-Doha based event design and production company Kenkaato produced a spectacular of epic proportions for the formerly named Qatar National Hotels(QNH)Company,now Katara Hospitality,which involved fully co-ordinated large format projections onto four of the group's stunning buildings in central Doha.
The event ran live for three evenings,celebrating Katara Hospitality's announcement of a complete rebranding exercise and the official launch of a new corporate identity,together with new acquisitions.It also coincided with the heavyweight three day Arabian Hotel Investment Conference(AHIC)being staged in Dubai
The client wanted to make a high impact using a contemporary medium that could engage the general public and be communicated commercially and virally on multiple levels.
Kenkaato-a new company fusing experience with fresh ideas and imagination-took the brief,which already included projections-and presented the client with several options.
From this Katara Hospitality chose direct projections and architectural lighting onto four of their highest profile properties in the City-the Ritz Carlton in West Bay,the Doha Marriot,the Sheraton Hotel with its eye-catching Corniche site and their own headquarters on C-Ring.
Kenkaato's Sarah Whitmarsh and Darryl Payne brought in Dutch projection specialists Hulskamp Audiovisual,via their Dubai office,to help realise the project and put together the technical spec needed to create the spectacle.
Pani BP6 high power slide projectors were chosen for their brightness and because they were the most versatile machines available for the job.These were fitted with a selection of different lenses to match their positioning and throw distances.
Control for all four projector systems was local to each installation.Artwork was supplied by QNH and especially composited as Pani slides by the Hulskamp team
To further unify all the sites,the crowns and top pieces of each building were illuminated in the same bright Cool Blue using high powered architectural lighting fixtures,supplied by the leading Doha lighting and sound rental company;Creative Communications Group(CCG).
To complete the visual picture,grounds and gardens were feature lit with individual lighting schemes designed by Michel Khairallah from CCG.These all added atmosphere and enhanced the aesthetics to tie in with the content being highlighted on the buildings.
Various lighting fixtures were used including-Griven Kolorado's,Kaliedo's and Kolorstream 2500s and Clay Paky Alpha Spot 1200 and 1500 moving lights.
